What is the difference between Pro-age and anti-age movements?

What is the difference between Pro-age and anti-age movements?

When it comes to beauty, there are two main philosophies: anti-aging and pro-aging. The anti-aging is all about preventing the signs of aging for as long as possible. It is about chasing that forever young look. In contrast, pro-aging is all about embracing natural changes which occur as we age.

We believe that the pro-aging philosophy is the one we should push and support because we are confident that it is healthier for our well-being.

Why? Read on to find out.

mature woman using anti age cosmetics cream for healthy skin

What is the anti-aging movement?

Anti-aging movement philosophy is to try to stop or at least slow down the aging process.

The anti-aging movement has been around for years. The whole underline is to look young forever or at least slow down the signs of aging. Anti-aging is heavily marketed for mature women worldwide and exploited by cosmetic companies. The anti-aging market is estimated to bring tens of billions of dollars in global sales for makeup companies.

The anti-aging approach sees aging as a problem that needs to be fixed. And that just does not sound right or healthy for women's mental confidence in their present body. It feels judgemental.

mature women being happy and confident with herself

What are anti-aging products?

Anti-aging products are serums and creams that are specially formulated to combat the signs of aging.

Anti-aging products in many cases are made from materials and chemicals including:

  • Anti-inflammatories
  • Antioxidants
  • Ascorbic acid
  • Peptides
  • Hydroxy acids
  • Retinoids

These are wonderful ingredients that can help the skin retain moisture, firmness, and elasticity. But can they make the clock go backward and reverse aging? We heavily doubt that. Anti-aging products are great as long as they are used with realistic expectations. The best anti-aging measure that you can take is to live a healthy lifestyle and take care of yourself.

However, there is nothing wrong with including anti-aging products in your daily beauty routine.

black woman being happy with herself holding two cucumbers in front of her eyes

What is the pro-aging movement?

Pro-aging is about accepting yourself the way you are and enjoying life no matter your age.

The main goal of pro-aging is not to look younger, but to feel better and be the best version of yourself at any age. It even has a better ring to it. Pro-age comes with a positivity-filled statement that highlights aging and maturing. We could even say that pro-age skincare is self-care.

So, it is not just about how you look on the outside, but also about how you feel on the inside. Focusing on self-care will more likely help your overall health – which will strengthen your mental and emotional wellbeing.

So, if you want to embrace the pro-aging philosophy, start with self-care. The easiest way to start it is to enjoy a balanced diet that will boost your immune system and also treat your skin health.

plate with caption "self care" on it

What are pro-age products?

Pro-age products are designed to enhance the appearance at any age, instead of hiding and fighting every symptom of aging.

In most cases, pro-age products are very similar to ani-age in. Most times they are filled with a lot of powerful and important ingredients – such as - retinoids, coenzyme Q10, hyaluronic acid, peptides, etc.  

So, accepting pro-aging as a way of life doesn’t mean abolishing anti-aging products. Because of the active ingredients they actually do good to your skin. And if some skincare products can make mature skin look healthy and nourished, then you are more than welcome to use them.

Pro-age products are more about nourishing and moisturizing the skin, enhancing features rather than trying to fill them in or mask them.

Final Thoughts

The pro-aging movement is gaining popularity and replacing anti-aging philosophy for several reasons. People are living longer and healthier lives and they are more open to embracing the aging process. Second, the pro-aging philosophy is more positive than the anti-aging approach, which can be judgmental and even ridiculous. Pro-aging is the new anti-aging because it is a more inclusive, realistic, and holistic approach to aging. It’s about accepting yourself and making the most of the years you have. Let's be real, nobody can stop the time from ticking and no one can escape the natural process of aging. And that is beautiful. Embrace it and feel alive. 

We created Naomi Cosmetiques as a protest against the beauty industry's rules. So we created a pro-age brand that creates effective, healthy, and easy-to-use cosmetics products that highlight your natural self, not your past. 

naomi cosmetiques lash therapy+ mascaras packaging

Our first product is the world's first vegan mascara which is specifically designed for mature women. Our Lash Therapy mascara's unique, buildable formula instantly lifts, lengthens, and nourishes your lashes like never before. Check availability here.

This is our commitment to breaking the rules of the industry. No judgment, perfecting, or anti-aging claims.

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